With a plethora of cigar retailers located on Australia’s East coast,‘Devlin’s Cigar Divan’, owned and operated by Simon Devlin, is a beacon for Western Australian cigar lovers. His flagship store in Perth is destination shopping at its finest. Beginning as a cigar retailer, he now carries everything a discerning gentleman requires including cufflinks, ties, shirts, and pens. Despite this trade in men’s accessories, premium cigars remain Simon’s core business. Two walk-in humidors stock the finest cigars, whilst members have access to cigar lockers and a private outdoor smoking retreat – one of the best in Australia.
Simon’s relationship with God of Fire cigars began when he first met Prometheus founder and CEO Keith K. Park at the 2003 RTDA Trade Show. Simon recalls talking to one of the sales reps about Prometheus lighters. “I found the sales rep extremely helpful and down to earth. Only later, after further discussion, did I realize that I was dealing directly with the CEO of Prometheus!” This informal meeting, assisted by Keith’s unassuming nature,was the beginning of their business relationship. Soon after, Simon took delivery of his first Prometheus order. “Keith is generous with his time and he proactively seeks your ideas and feedback. He is the founder and owner of one of the biggest cigar accessory companies in the world, but you can still call him at any time,” he adds.
“When the God of Fire cigar concept was in its infancy, Keith sought some feedback from me,” informs Simon when asked what attracted him to God of Fire cigars.“He raised the idea of releasing a vintage Dominican cigar with a date on the band. I had always been a fan of such a move as it lends greater credibility to collecting. I knew that Carlito Fuente’s passion and knowledge of tobacco, combined with Keith’s innovation, branding and packaging ideas,would ensure God of Fire cigars to become a great success.”
Stocking God of Fire cigars has been nothing but positive for Devlin’s. Simon notes that they have always been a good seller, with received orders spending minimal time in the humidor before being bought by customers.“They have become collector’s items since I first included them in our range.” “The God of Fire’s construction is an industry benchmark,” Simon enthuses, while enjoying an early morning God of Fire Carlito.“With so much tobacco rolled into these beauties, they are a‘slow’smoke, but always draw perfectly.” He attests that the Carlito series “has a strong cinnamon aroma - upon lighting they start off smoothly, but it’s in the final third when the Carlito really comes into its own.The Don Carlos line is a creamier blend with toasted bread notes.”
With a busy day ahead, Simon concludes with a celebratory message to the men behind God of Fire.
“Congratulations to God of Fire on its 5th anniversary, two great men of the cigar industry, Keith K. Park and Carlito Fuente, have created a cigar that is fast becoming a legend in its own right.”